Sweaty Betty PR is Australia’s preeminent fashion, beauty and lifestyle PR agency.
No one else can boast the commitment, contacts and coverage of the Sweaty Betty PR team. We stop at nothing to ensure we exceed your expectations, on time, every time.
We are fresh, original and modern in our approach. PR is not one size fits all. We take the time to learn who you are, what you need and who you are trying to reach. Sweaty Betty PR commit to providing the best – day in, day out, resulting in the best coverage, service and ideas for each and every client. We have redefined PR through our relentless pursuit for perfection in everything we do. The results speak for themselves.
Sweaty Betty PR is the fastest, brightest and most passionate agency in the business. With a diverse and dynamic team of publicists, plus an in house designer, writer and driver Sweaty Betty PR can deliver a range of unique and specialised services. We excel in delivering all the PR staples; press releases, brand profiles, and media coverage. But where we really shine is in the unique, the fabulous and the attention grabbing! We are famous for our super creative initiatives, delivering a series of unforgettable, events, launches, social media campaigns and PR stunts for our clients.
We understand that positioning and timing are everything. Sweaty Betty PR’s targeted and tailored approach ensures your brand is recognised, preferred and loved by the people you want to reach. We research, plan and execute all PR activity with the finest attention to detail ensuring that no opportunity is overlooked.
Dominating every facet of media coverage across the country, Sweaty Betty PR will get your brand exposure in all the right places. Sweaty Betty PR has an enviable contact list of Australian media from luxury magazines, glossy monthlies, newspapers and television to various online outlets, blogs and social media. We pride ourselves on our personal relationships with editors, journalists, columnists, freelancers, stylists, publishers and bloggers. We also have close working relationships with a host of celebrities, models, sports personalities and designers – ensuring your brand is forefront in the minds of industry opinion leaders.
Sweaty Betty PR HQ is an energetic hub of activity, with daily visits from editors, stylists and celebrities exploring the dazzling 700 sq metre show room. Stocked with all the latest collections from our vast portfolio of clients, the showroom is full of runway ready pieces, edgy street wear, a huge range of accessories, shoes as well as cutting edge beauty and lifestyle products. Sweaty Betty PR is the go to destination for media in search of the perfect pieces for their pages, websites and photo shoots, while VIP’s love calling in to browse all of our collections on display.
When it comes to PR services, Sweaty Betty PR truly is the One Stop Shop. First port of call is the expansive showroom with representation from every brand in the portfolio – from red-carpet-ready designer gowns and elegant shoes, to luxurious accessories, quirky clothing brands, beauty counters and pampering treats, and a range of lifestyle products. Sweaty Betty PR’s showroom is a regular haunt of the country’s media, most of whom make it their first stop, not to mention A-list celebrities who drop by for clothes fittings or to browse our enviable racks of new season products. With a dedicated team of showroom managers, this immaculate space is a thriving business all of its own.
Sweaty Betty PR recently launched its international presence, with an office in London’s fashionable Soho district. The London arm of the agency offers the service of UK PR for Australian clientele, as well as managing relationships with London/UK-based brands looking to raise their profile in Australia. The global element of our agency ensures Sweaty Betty PR is open ’24 hours’, and allows our Sydney team to have direct access to seasonal trends and fashion developments from Europe.
Sweaty Betty PR’s publicist team can turn their hand to any project, of any size, with any brief. They pride themselves on smashing product placement targets, regularly opening fashion pages to see a host of our brands featured as the majority. The Betties have staged some of the most memorable PR stunts in the country, including a topless runway in the streets of Sydney and Melbourne and a delicious bed-shaped cake topped with a collectors’ Ken Doll. Social media comes as second nature to Roxy and her publicists, with many clients trusting them to manage their online strategies. And not forgetting these are the PR’s who have staged events that people talk about for years to come – Sweaty Betty PR brought US rapper Snoop Dogg to Australia for Arnette sunglasses, they put the Cleo Bachelor of the Year Awards firmly on the map in 2011, and threw an extravagant cosmetics launch at the Opera House which was truly a night to remember.
Sweaty Betty PR’s communication methods are nowhere near ‘the box’ – rules are there to be broken, and traditional methods are begging to be tested. Even their goody bags make the news!