When it comes to PR services, Sweaty Betty PR truly is the One Stop Shop. First port of call is the expansive showroom with representation from every brand in the portfolio – from red-carpet-ready designer gowns and elegant shoes, to luxurious accessories, quirky clothing brands, beauty counters and pampering treats, and a range of lifestyle products. Sweaty Betty PR’s showroom is a regular haunt of the country’s media, most of whom make it their first stop, not to mention A-list celebrities who drop by for clothes fittings or to browse our enviable racks of new season products. With a dedicated team of showroom managers, this immaculate space is a thriving business all of its own.
Sweaty Betty PR recently launched its international presence, with an office in London’s fashionable Soho district. The London arm of the agency offers the service of UK PR for Australian clientele, as well as managing relationships with London/UK-based brands looking to raise their profile in Australia. The global element of our agency ensures Sweaty Betty PR is open ’24 hours’, and allows our Sydney team to have direct access to seasonal trends and fashion developments from Europe.
Sweaty Betty PR’s publicist team can turn their hand to any project, of any size, with any brief. They pride themselves on smashing product placement targets, regularly opening fashion pages to see a host of our brands featured as the majority. The Betties have staged some of the most memorable PR stunts in the country, including a topless runway in the streets of Sydney and Melbourne and a delicious bed-shaped cake topped with a collectors’ Ken Doll. Social media comes as second nature to Roxy and her publicists, with many clients trusting them to manage their online strategies. And not forgetting these are the PR’s who have staged events that people talk about for years to come – Sweaty Betty PR brought US rapper Snoop Dogg to Australia for Arnette sunglasses, they put the Cleo Bachelor of the Year Awards firmly on the map in 2011, and threw an extravagant cosmetics launch at the Opera House which was truly a night to remember.
Sweaty Betty PR’s communication methods are nowhere near ‘the box’ – rules are there to be broken, and traditional methods are begging to be tested. Even their goody bags make the news!