Who is Sweaty Betty PR?
The PR agency that never sleeps.
A force to be reckoned with in the world of communication.
The team that works hard – full stop.
People who care about the tiny details as well as the big picture.
Breathing fashion, beauty and lifestyle all day every day.
The ‘new school’ of PR.
Carving out an enviable niche and attracting attention with creative stunts and campaigns.
Today it’s hot, tomorrow it’s off.
Run, don’t walk.
Welcome to the world of Sweaty Betty PR.
Founded by Roxy Jacenko at the ambitious age of 24, Sweaty Betty PR started from humble beginnings in a small office with a team of three, to a diverse PR agency with over 20 staff members and 70+ clients, housed in a sleek cavernous space in Sydney’s warehouse district. In 2011, Sweaty Betty PR celebrates its seventh year of business – in constant demand from global brands and niche labels, on every major fashion magazines’ speed dial, and with a raft of TV appearances under their belts.
The key to Sweaty Betty PR’s success? The agency has re-written the PR rule book, choosing to step away from the standard (and frankly tired) methods and creating its own streamlined, effective system of communicating. Ask any editor where they turn to in times of desperation and guaranteed they will reference Sweaty Betty PR. PR isn’t just a job for this team; it’s a way of life, their jump-start out of bed every morning, the reason they end each day on a satisfied high.
Some of the biggest brands in the world have joined ‘Team Sweaty Betty PR’, but the agency also prides itself on championing new talent and helping fledgling brands reach their PR potential. And of course, successful communication starts at home – Sweaty Betty PR’s unmistakable logo sends out a strong message, the company blog provides daily fashion fixes and trend reports, and Twitter fans are at 5,300 and increasing daily.
Brands that step in to the world of Sweaty Betty PR soon learn that this isn’t just an agency/client relationship. The team work hard to immerse themselves in their clients’ business and become an extension of their marketing department. And once you join the world of the Betties, you’ll never want to leave.