PUBLICIST - Lifestyle / Fashion / Beauty

Sweaty Betty PR is seeking an experienced Publicist to join the agency with a minimum of 3 years’ public relations experience working across lifestyle, beauty and fashion accounts.

The successful candidate will be switched-on and efficient as well as have a solid understanding and appreciation for creative communications, teamwork & deadlines. You must thrive under pressure and have an organised approach to juggling multiple tasks at once.


  • Managing the publicity across your portfolio of lifestyle, beauty and fashion brands.  

  • Day-to-day account responsibilities including reporting to client & company director, dispatch of media kits and press samples, brainstorming innovative ideas and media kits to leverage brand awareness and create talkability.

  • Monitoring, tracking & reporting editorial & social media coverage for your clients.

  • All aspects of media liaison daily - across print, online, television and radio.

  • Managing & coming up with concepts, events, and creative campaigns across your client portfolio & having the consistent desire to look for the next BIG media story.

  • Assisting across a range of high profile events / activation's and having a team player mentality that goes beyond just your brands and sees you having the desire to put your hand up and be involved wherever required in the business.


- 3 years’ experience in a Publicist Role.

- An exceptional contact book of lifestyle/beauty and fashion media across Australia.

- Excellent writing, communication and presentation skills.

- The ability to communicate effectively and remain calm and courteous under pressure.

- The ability to understand and manage client social media accounts if required. As well as be an avid user of these mediums.

This role presents an incredible opportunity to be a part of one of Australia's fastest growing PR agencies which also has various other agencies under the one umbrella - Social Union, 18Communications & The Ministry of Talent. 

Excellent Remuneration Package.

CV and Cover Letter to Roxy Jacenko: