The Betties were lucky enough to get in on the Day 1 action at the Mavi photo shoot.  After ascending some thigh tightening flights of stairs and navigating the corridors of a slightly dingy looking building, we found ourselves in a spacious, New Yorkesqe apartment taken over by models, photographers and lots of denim.  With eye candy, amazing jeans and a bottle of champagne, it was our kind of shoot!

The campaign is designed to introduce Mavi’s range of women’s and men’s denim with personal, laid-back photos. Looking decidedly unplanned, the models lounged around the charismatic apartment leaning on piano’s, sifting through CD collections and stretched out on vintage lounges.

With a denim crush on the high-waisted, light wash jeans worn by the leggy lady model and a boy crush on the gorgeous man specimen – it was very easy viewing on a Monday morning.

xx Alena