New label L’AMERICA with creative direction by Kym ElleryOctober 16th, 2012
Kym Ellery’s latest project as creative director for brand new women’s clothing label L’AMERICA, shows us a whole new side to her abilities.
Exclusive to David Jones, the effortlessly cool summer ’12 range is available this month; a much younger, wilder feel than Ellery’s past work.
The collection features the best in festival staples, beach wear, and party dresses, all with a vibrant youthful energy for the girl who drifts from the rest.
Americana references make their way through most of the collection, such as the iconic star and stripe motif, giving pieces an edgy, adventurous vibe.
Kym says “After designing for a more directional woman these past few years, this new opportunity to think about a younger ‘festival‘ girl has been so enjoyable. I really look forward to creating a fun and easy to wear collection through this fresh new brand.