To those who tuned in to the opening ceremony of the London Olympic Games bright and early on  Saturday morning, would have taken note that the fashion world never sleeps!

Photos have emerged of the wonderful Stella McCartney getting into the spirit with her designing the sports luxe uniforms for the UK Olympic squad. Combing sportswear with a fashion forward approach, McCartney has set a new standard in athletic attire.

UK athletes competing in style!

Stella McCartney in head to toe gold, playing to the theme of the day!

Lauren & Lizzie xx