THE HAUSE OF STRAUSS & CO XJuly 16th, 2012
Ever wonder how actors, musicians and the Who’s Who of Hollywood and beyond get outfitted in our products? First stop is the Levi’s® brand’s Haus of Strauss. But Haus (as it’s called informally) is more than just the Levi’s® brand showroom in Los Angeles. It’s at the forefront of our brand PR and influencer engagement program, supports marketing and brand initiatives, and capitalizes on opportunities in the entertainment industry
The Haus infuses energy into the Levi’s® brand. It tells our story through placing product, engaging the media and connecting with the community through celebrity visits, stylist pulls, influencer dinners, music events and more. It’s positioned as a “creative playground” for the brand that sits at the crossroads where entertainment and product meet – a place that provides the brand room to innovate and test new ideas.
Products placed by Haus are carefully selected and representative of the new Levi’s®; classic American cool. And who wears them? The very best are selected. They reflect our character – honest, confident, free thinking, sexy, youthful people – and they influence and set trends for those around them.
There’s a whirlwind of stylists and stars that pass through Haus each month and we can’t possibly share them all with you. But we do want to make sure you get your fix of the hottest of the hot.
Check It! – www.levis.com.au