Tumi Lends Lessons in Packing with New Video Series, “Case Studies”July 5th, 2012
Now we all know how hard it is to fit all you need into your luggage while traveling – what to pack, whether you are going to take check in baggage or carry-on only, the questions go on. Well we are super excited with our luggage brand of choice’s new project which is going to give you travel and product ideas you never even thought of.
Tumi, the international brand of premium travel, business and lifestyle accessories, known for making high-performance (and ultimate sleek and stylish) gear is lending a similar eye for quality to its new video series, “Case Studies”.
The Tumi Case Studies chronicle individuals for whom travel plays a major role within their lifestyles. Conducted alongside award-winning production team Lonelyleap, the Tumi Case Studies profile various personalities through the power of video storytelling. These perpetual jet setters have not only risen to the top of their various industries, but have also perfected the art of packing along the way. Talk about talent!
From the must-have gadgets that Gear Patrol co-founder Eric Yang can’t leave behind, to industrial designer Dror Benshetrit’s space-saving particulars, to Tumi CEO Jerome Griffith’s trick to keeping the wrinkles out of his travels-and his coats – Case Studies offers a portal into the lives of those who never power down and a sneak peek into their packing ways to suit their never ending busy lifestyle.
Though the packing methods may differ for each unique subject’s lifestyle, the common thread is their static trust in Tumi.
You can watch the Case Studies exclusively on Tumi’s YouTube channel (www.youtube.com/tumitravel).
Episodes feature turntable virtuoso DJ Vice, Denver Nuggets EVP Masai Ujiri, ESPN Sportscaster Erin Andrews, cook book author and baking guru Dorie Greenspan among others being rolled out on a monthly basis.
Whoever said, “You can’t take it with you,” has clearly never met this crop.
Start with Tumi CEO Jerome Griffith’s Case Study via the Tumi YouTube channel, as he tackles packing cubes, preserving creases and maximising space.
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