Levi’s(R) X Nike – COLABJuly 2nd, 2012
THE LEVI’S® AND NIKE BRANDS INTRODUCE HIGH PERFORMANCE DENIM:
511TM SKATEBOARDING COLLECTION
In 1873, Levi Strauss patented the first riveted denim jeans. Form followed function and an enduring design revolution began. In 1972, Bill Bowerman and Phil Knight founded Nike and, with their commitment to the athlete, an endless pursuit of innovation started. Based on a like-minded design philosophy of creating products with intent and purpose, these two brands have come together to build on their heritage and craft for excellence to introduce the world’s best performance denim: the 511TM Skateboarding.
The 511TM Skateboarding collaboration features timeless design, meticulous craftsmanship and the popular fit of the Levi’s® 511TM Skinny. The jean also integrates Nike’s innovative performance-enhancing fabric technologies to make the denim lighter, stronger and more comfortable. Through this unique combination, the Levi’s® brand and Nike are offering the best athletes, sports enthusiasts and style mavens a new performance clothing collection unlike anything that has ever been offered.
The jeans will be offered in multiple colors and washes and will be accompanied by a small assortment of collaborative products including a skateboard-specific denim Trucker Jacket. As part of the collection, the two brands worked with Nike team rider Omar Salazar to create a special edition of his signature shoe.
Made in the USA 511TM Skateboarding Team Edition Jean, developed exclusively in collaboration with the legendary Cone Mills, the Team Edition of the slim-fitting 511TM Skateboarding denim fabric is one of the most advanced performance denim ever built for skateboarding. Performance enhancing fabric technologies include super strong Vectran weave, adding strength and reducing weight, Nike’s Dri-Fit moisture management system, wicking moisture from the body, as well as the right amount of stretch to increase mobility and comfort.
511TM Skateboarding Jean
This 511TM Skateboarding jean is crafted from another proprietary Cone Mills denim fabric, which has been co-developed by both brands exclusively for this collaboration. Performance features include Nike Dri-Fit, advanced stretch and Levi’s® industry-first Water<Less™ finishing technique, a wash process that conserves water while giving the jean a super-soft, worn-in feel.
In addition to these industry-first fabric technologies, all denim products are built using copper rivets, extra-strength thread and bar tacks to reinforce crucial stress areas.
The Made in the USA 511TN Skateboarding Team Edition Jean and Levi’s® X Nike Omar Salazar LR Signature Shoe will be available on July 4th at Fast Times and Capsule Westfield.
The 511TN Skateboarding Jean and Denim Trucker Jacket as well as the Levi’s® X Nike SB Dunk Lo Pro will be available on August 1st at a wider range of skate shops and select Levi’s® stores, as well as online at eu.levi.com.