If you’ve ever been to Shoreditch in London, you’ll know that it’s hip with a capital H…stroll down the graffiti-sprayed side streets and you’ll stumble upon such stylish stores as Acne and APC, the main streets are littered with independent boutiques and cafes crammed with creative types, and the area is home to some of Britain’s most fashionable (and slightly eccentric) famous faces including Pixie Geldof and Rhys Ifans.
Now the ‘Ditch has another claim to fame – London’s coolest suburb is home to the world’s first Pop Up mall, Box Park. Located next to Shoreditch High Street overground station, Box Park takes the concept of ‘stacking’ to a whole new shopping level, 60 shipping containers piled on top of each other housing some of the most cutting-edge brands in the fashion and lifestyle spectrum.
Oakley, Nike and Puma sit aside Vans and my personal favourite, Brighton brand Irregular Choice. Calvin Klein has a ‘Box’, as does Levi’s and Lacoste. And food options come in the form of yummy Pieminster pastry delights and an al fresco coffee shop.
Box Park is a revolution for retail in a shaky economy – independent brands which may not have previously been able to afford space can rent Boxes for 1 – 5 year leases and leverage from the big brands sitting atop/aside them. Plus the Global brands can create short term pop-ups to promote particular lines or test their presence in an new area of London. And for shoppers (particularly us ladies with our heels and armfuls of purchases), no trawling around streets for miles – simply walk up and down the Box Park to visit over 50 fashion and lifestyle brands.
If like me, you feel that shopping in big cities can become a bit ‘samey’ with strips of international brands and a lack of local touches, Box Park will be right up your street.