Amy Sutherland, Publicist and new business guru at Sweaty Betty PR!
5.00am – Bleurgh, the alarm goes off, I drag myself out of bed and pull on my running gear (which I’ve cleverly left at the bottom of the bed in preparation). I’m three months away from my first marathon so early morning runs are a MUST!
6.30am – Back from my run in the freezing cold temperatures – shower, breakfast, catch a few minutes of Sunrise and work my way through emails on the Blackberry while on the bus to the office. Hate public transport but enjoy having time to read the fashion mags on the way to work!
8.00am – Open up the showroom and use the quiet early morning time wisely – things get a whole lot busier come 9am. Whizz through my emails, merchandise my brands’ areas, warm up with the first green tea of the day.
8.30am – The Betties are in and primed for the day ahead. Phone starts ringing, first stylist appointments arrive, Roxy arrives and we commence our break-neck speed typing!
9.30am – Start booking out product from the morning’s editor visits, while answering calls to clients, updating Twitter, and pitching my brands by email. The showroom is buzzing with activity; the Cosmo girls are chatting with Roxy and comparing shopping tips, Kim Payne from Men’s Style is filling us in on her recent trip to Palm Springs, and we’re all singing along to Phoenix on the radio. Happy days!
11am – Levi’s update me on the latest US celebs wearing the brand – I start pitching the stand out pieces to my contacts. A client drops in with some new product (we have an open door policy here at Sweaty Betty) and we have a quick catch up. Then it’s all hands on deck getting our courier dispatches ready for the 12noon pickups.
12.15 – Couriers done, we have a little breather and I get some writing done. Draft up a press release and shoot it through to the client for approval. While I’m waiting for a response, I catch up on emails and recap the morning’s events on Twitter – all the Betties are addicted to Tweeting!
1.30 – Grab some lunch with our graphic designer Ika – we made a pact 6 months ago to cook healthy lunches in the office and so far we’ve stuck to it! Today’s gourmet feast is fig, proscuitto and mozzarella salad – YUM! Munch it down at my desk (naughty I know) but need to keep on top of my emails before the afternoon rush.
2pm – New business meeting with a quirky new jewellery brand, based in Bondi. My pitching partner Maz join us and we get very excited over the new range – its FAB and we close the deal in true Sweaty Betty style. Love this job!
3pm – Second lot of couriers booked and dispatched, and it’s back to emails and catching up with clients. Our fabulous showroom co-ordinators help me unpack new shoes from Williams and Mathers and photograph them for a media send out.
4pm – The Sweaty Betty team sit down for our Monday meeting. Everyone’s got a stack of newspaper clippings from the weekend’s press – it’s been a successful week! Chief Betty Rox runs through the coverage and points out opportunities for our brands. We all report back on the previous week’s activities and chat through current projects. Then we indulge in our daily dose of Chia Seeds with green tea – they taste pretty disgusting and we have to force them down, but apparently give glowing skin and trim figures. No pain no gain..
5pm – Some companies might be winding down at this point – but not us! I have a quick conference call with a client and then wade through the afternoon’s emails. Bash out a quick news snippet and organise some Levi’s for Ed Westwick of Gossip Girl fame – all in a day’s work!
6.30pm – Final Tweets of the day, plan out tomorrow’s jobs list, wish the girls a lovely evening and lock up for the night. Head home and de-brief with the boyfriend before a DVD and bed.
