Archive for June, 2010

LOVE IT, LIKE IT, WIN IT X

Wednesday, June 30th, 2010

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WIN an exclusive CC Skye Stud Bangle worth $175 before it drops in store at FrockShop.com. Simply Like FrockShop.com on Facebook, suggest to friends that they do the same, and post a comment on their wall to let them know you have done so.

A winner will be drawn as soon as they reach 2000 followers. Click here to visit FrockShop on Facebook. Good luck!
Mazzy XXXXXX

WILLIAMS AND MATHERS TAKE OVER AVALON FOR THE DAY!

Tuesday, June 29th, 2010

Who can get 15 fashion and lifestyle editors away from their desks on a Wednesday morning, dressed in training gear rather than trendy ensembles, and out in the open air even with a slight drizzle of rain?

Sweaty Betty PR can! We surprised even ourselves last week when we managed to lure some of Sydney’s busiest media contacts to the beautiful surroundings of Avalon for the launch of Williams and Mathers ‘Portland Get Fit’ toning shoes.

Yes – you heard right – shoes that tone! These ingenious style of trainers have been HUGE in the US and Williams and Mathers are brining the category to Australian shoes with Portland’s ‘Get Fit’ range of trainers, mary janes and thongs. The shoes are designed to create greater muscle activation, and the gentle, but effective, forward and backward motion of the curved sole is designed to help stimulate the body’s core stabilising muscles, and may also improve posture, reduce strain on back muscles, ankle, knee and hip joints!

And what better way to launch Portland Get Fit than a personal training session in the healthy location of Sydney’s Northern Beaches? With a guest list including editors from That’s Life, Prevention, Women’s Health, and the Sassy Bella blog, we gave everyone a real treat with a welcome from nutritionist Zoe Bingley-Pullin, presentation on Portland Get Fit from Williams and Mathers Marketing Manager Michael Higham, a training session from exercise expert Neil Russell, finished off with a delicious and nutritious breakfast courtesy of The Healthy Chef Teresa Cutter.

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After the initial shock of being so far from civilisation (thankfully everyone’s Blackberry’s were working!), the guests forgot all about their daily deadlines and relaxed, chatted, and were toned while they walked in their new Portland shoes.

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A big thanks to all involved – the Portland Get Fit launch was a great way to start the day.

Amy, Lyn and Sim xxx

SWEATY BETTY PR WANTS YOU!

Monday, June 28th, 2010

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Are you Australia’s next PR guru? Sweaty Betty PR is on the search for a showroom co-ordinator to join our team – and we’ll only settle for the best. We want a hard-working, passionate, dedicated, fabulous individual to take the position, which has a history of creating the PR stars of the future.

If you think you have what it takes to make your mark in the fashion PR industry you’ll have to be quick; we’re holding open interviews this Wednesday 30 June for the first 50 people to RSVP with their resumes. You’ll need to be available from 3pm – 5pm and here’s the biggest challenge – on the day you have only two minutes to tell us why YOU are the person for the job.

If you’re one of the lucky 50 you’ll join us for a tour of our showroom before meeting Chief Betty Roxy Jacenko for your two minute interview. Use this time wisely – we want to know your name, age, qualifications, PR experience, and most importantly – why should we choose you? What can you bring to Sweaty Betty PR headquarters that no one else can?

Sweaty Betty PR’s showroom co-ordinators are vital roles within the business. No day is the same for these multi-tasking PR wannabes, and main duties include assisting our team of publicists writing and brainstorming for our brands, pulling product calls, merchandising our showroom to the standard of a top department store, and blogging, Tweeting, updating Facebook for the Sweaty Betty brand and our portfolio.

This role is your first step in the door of Australia’s fashion industry, but glamorous as it may sound you must be prepared to work HARD! No job will be too small and you’ll carry out every task with attention to detail and a winning smile.

Email intern@sweatybettypr.com with your resume and get practicing your pitch!

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Global Treasures for the Modern Bohemian

Monday, June 28th, 2010

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Frustrated by the lack of affordable, on-trend, quality home decor in Australia, former magazine Creative Director and admitted “Decor Junkie”, Louise Bell took matters into her own hands and launched one of our favourite new blogs- Table Tonic.

Table Tonic is an online homewares boutique, complimented by an expertly coordinated blog. The Table tonic blog offers free inspiration for interior decor and style, the perfect resource for loads of chic and practical ideas for decorating your own home. Once you are feeling properly inspired, the online boutique offers the perfect pieces to achieve your dream look- all within your budget!!

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Louise explains: “I was constantly frustrated and disappointed by the fact that the hottest international interior design and decorating trends only trickled down as far as the high-end retail outlets and decor magazines in Australia. There was simply no way for the middle income earner to achieve a current, on-trend aesthetic in their home. They had no choice but to admire from afar – through the pages in a magazine, in a shop window, or on one of several international online stores who didn’t ship to Australia.”

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The Table Tonic online boutique stocks a selection of handmade and vintage items including textiles, soft furnishings and jewellery. Louise sources creative, quirky and unusual pieces from Afghanistan, India, Africa, Mexico and Uzbekistan as well as Great Britain and Australia, with an ever-present emphasis on both affordability and quality.

Head to her amazing site for your free home styling advice and see what all the buzz is about!

Three Artists. ONE Song.

Monday, June 28th, 2010

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Converse, a brand deeply rooted in music, has been exploring new ways to integrate fashion and the songs that set the soundtracks to our lives. Everybody knows that plenty of rock stars have rocked Chuck Taylors on their tour bus, and this has launched the shoe from a functional accessory to a cultural icon.

This winter, Converse is showing its commitment to being a catalyst for creativity by hosting a series of concerts in New York City. But if that wasn’t enough, the innovative brand is embarking on a musical collaboration project entitled “Three Artists. One Song”, bringing together three extraordinary musicians from different genres to form a unique original song.

The project aims to collaborate and fuse their varied styles onto one original track. This winter, the original track will be created by Kid Cudi, Best Coast and Rostam Batmanglij. To celebrate and prepare for the release of the final track, Converse will also be releasing a three-part video documenting each artist who is participating in this

Their creation will be available to music fans globally via free download exclusively on Converse websites in July. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this year.

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See this link for details: http://www.freshnessmag.com/2010/06/22/converse-music-collaboration-three-artists-one-song-ft-kid-cudi-best-coast-rostam-batmanglij-video/

Xx, Sarah

THE LEVI’S PIONEER SESSIONS

Monday, June 28th, 2010

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Iconic denim brand Levi’s® is giving some love to the music artists that make you sit up and take notice, with its ‘Pioneer Sessions’ of cutting edge covers.

The denim debonairs have invited an eclectic collection of pioneering musicians from pop, rock, soul and rap to lovingly recraft the classic songs that helped shaped their sound. So far in the series, rapper NAS has reworked Slick Rick, the Swells do the Commitments, She and Him’s Zooey Deschanel and Matt Ward covered Fools Rush In, and indie darlings Passion Pit channel the Smashing Pumpkin’s ‘Tonight Tonight’.

In fact, there’s a whole heap of acoustic delights on offer at the dedicated Pioneer Sessions website, with more treats to come – Jamie Hince’s duo The Kills are set to do the honours later this month. As corny as it sounds, we urge you to stay tuned.

Amy xx

Missoni for Chucks?!?

Friday, June 25th, 2010

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(Image courtesy of www.hypebeast.com)

The latest must-have item is the MISSONI Converse Chuck Taylor All Stars! Working alongside Converse, the lust-worthy Italian fashion house has collaborated and cutomised the legendary Chuck Taylor Hi model.

The sneakers feature the brand’s signature zig-zag pattern, on two different colourways. The lining, tongue and other small details come in premium tanned leather. Tres Chic!

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(Image courtesy of www.hypebeast.com)

Missoni lovers looking for an excuse to walk comfortably will be jumping for joy to get their pedicured tootsies into these designer kicks! The coveted Chucks have just been released onto the open market and are only available at select boutiques in Beverly Hills, New York City, and Browns online. Happy shopping!

Xx, Sarah

A First look at the 2011 BMW 5 SERIES

Friday, June 25th, 2010

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Apparently, people really like the latest generation of BMW’s 2011 5-Series because it is sold out worldwide! All potential buyers have been put on a three to four month waiting list!

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This hot item made its debut at the Geneva Auto Show in March, and the sixth generation BMW 5-Series promises a crisp, sportier look than its predecessor.

Further technological highlights include a lane-departure warning system, radar-based adaptive cruise control, a head-up display, and a night-vision system with pedestrian recognition.

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All models have been made with an automatic transmission- a six-speed manual may be available, but it might only be offered in Europe.

A markedly lower and sleeker look is complemented by pronounced horizontal headlights and L-shaped taillights. The interior differs from the aesthetics of the current model and moves to a richer look that shies away from the minimalist interior look of the last generation. We agree that this lower and sleeker looking series is the hottest yet, and we all wish we could run out and buy one today!

Xx, S

Rachel Gilbert Warehouse Sale

Tuesday, June 22nd, 2010

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2 Days Only. Don’t Miss Out!

Hurry in and find amazing additions for your wardrobe for a steal.

It’s 1st in best dressed so make sure you arrive early as everything is priced to clear!

Day Dresses
Party Dresses
Bridal Dresses
Tops and Bottoms
Jackets
One off samples

Everything must go!

WHEN: Thursday 1st July 2010 until Friday 2nd July 2010

WHERE:

57 COOPER ST

Surry Hills

NSW, 2010

Ph: (02) 8338 0192

www.rachelgilbertshop.com

Charlotte Street, LONDON

Monday, June 21st, 2010

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The Charlotte Street Hotel is “the hippest hotel in London right now” according to British GQ…. And our very own Roxy Jacenko!

Located in London’s media neighbourhood and just a moment’s walk from Soho Square and the theatres, this ultra hip hotel is surrounded by some of London’s most renowned shops, restaurants and bars.

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The 52 suites are individually designed by Kit Kemp, making for a fresh and modern English style all its own- perfect for the modern traveler with great taste! Each room includes the best amenities, including a flat screen TV, DVD and CD player and of course, high speed wireless internet access.

The Charlotte Street Hotel is also famous for its 67 seat state-of-the-art cinema and 3 private event rooms.

Sign me up! Next time I go to London, I am SO there!

For rates and further information visit:

www.charlottestreethotel.com

XX, S