Location: Sweaty Betty Headquarters
Position: Work Experience
Approximately four weeks ago I began an epic journey into the realms of fashion PR, starting approximately two weeks after Uni finished for the year, with the view of four months of glorious holidays within reach.
Fortunately for me I contracted an illness.
1. An unusual abundance of free time
2. Anxiety at the prospect of another summer in retail and forgetting everything I crammed into my two day stuvac.
3. Facebook, Television and magazines not as appealing as it was when I had exams to study for.
Management Today suggests that Gen Y are generally more ambitious and want to achieve greater results, faster, and at a younger age.
Thus if Gen Y disease was my illness, a mentor like Roxy Jacenko was my cure.
One of the top boutique PR fashion agencies in Sydney…….Check
28 years old………………………………………………….…Check
Acquiring an internship here………Ch…Ch……….Check!
Entering Sweaty Betty I found myself in Street Fashion Utopia. With the speed of talk like that of the Gilmore Girls i.e. 70kph coupled with a faced paced environment it was ‘Blink-and-you-missed-your-instructions’. Amid the high piles of returns. Blink. Filing. Blink. Learning how to write a press release. Blink. More returns. Blink. Pulling items for a brief. Blink. I walked into rack. Blink. Ouch!. Blink. I’ve learnt more on this internship than I ever could have imagined.
Four weeks flew by, and on my last day here I would like to sincerely thank all the dynamic and talented team at Sweaty Betty for sharing with me their abundance of knowledge and experiences. Their ability to communicate and multi-task effortlessly, write with flair and style and stay calm in light of stressful situations has truly inspired me no end. But most importantly, the friends I’ve made here are just, if not more rewarding than the lessons I have learnt.
Their hard-work and dedication to their jobs are truly amazing, and thus at times they may become (I certainly know I did), more than a little Sweaty, but they are truly all Betty’s.