The Betty’s are moving up in the world. Filming for hit T.V show Ugly Betty has relocated from its Hollywood studio to the streets of New York City.
“We shot the pilot here, and I always wanted to shoot the show in New York, but it was too expensive,” executive producer Silvio Horta, said. “A tax rebate lowered the costs, and suddenly New York seemed not just doable, but a must-do.”
The move has given the series, which went from 11.3 million viewers during its inaugural season to 9.3 million last season, some much-needed juice, say those involved. Star of Ugly Betty, America Ferrera said being in Gotham, had given Betty “an incredible boost in energy and production values. Much like the Sweaty Betty’s 3pm chocolate run to the corner store, no doubt.
Ugly Betty is pictured here carrying our Chief Betty’s item du jour, the fabulous Blythe Bag. The Betty meeting room carries the trend with limited edition prints hanging from the walls.
Shooting in Times Square or on Seventh Avenue instead of a secluded set means real people — and paparazzi — gawk and call out when cameras are rolling.
“It’s just an added thing,” Ferrera said. “When you’re in a close-up and they’re right behind the camera clicking away, it’s bizarre. But I guess if no one cared, that would be worse.”
Oh Betty, our thoughts exactly!