It seems Sweaty Betty has their very own celebrity… Peruse the latest issue of Real Living and you will find none other than our resident model- AKA Sophie “Full page Spread” Brookes!

Looking fab, Sophie graces the pages of Real Living (http://realliving.ninemsn.com.au/) with a new ‘Choppy Chic’ do in a before & after haircut story. Even Sophie’s ‘Before’ photo defies the usual trend which usually make one appear a tad sad and gloomy- perhaps this is because Sophie knew she was about to be transformed by world renowned hair stylist- Renya Xydis (http://www.renyaxydis.com.au/).

So move over Rachel Aniston- ‘The Rachel Cut’ is ancient history, ladies everywhere will now be asking their hairdressers for the ‘Choppy Chic’ do – a la Sophie style!

Calling all Betty blog fans! We’d like to introduce our ‘Sister Site’- our own, very cool (even if we do say so oursleves) 2Threads page.

So, you thought we already showcased all of the hottest goods right here on our blog- right? Well never underestimate the power of women when it comes to hunting down celeb news / cool clothes and beauty favourites.

From the Sunnies all the ‘Katie’s’ are seen in to the latest cool Converse sneakers launch, our 2Threads page is the ultimate fashion/ beauty/ celeb hub, visit now for even more Betty goodies!

www.2threads.com/SweatyBetty

With Summer just around the corner office talk is centered around holidays and beach going. This topic without fail leads onto how to achieve the perfect beach bod and off the cuff statements, ‘I’m going to run every day,’ ‘I’m going to have a diet makeover,’ and ‘I’m hiring a P.T’ (Personal Trainer for those not in the know).

Will these goals be achieved? Will dramatic changes take place….? If the office sweet jar keeps being replenished I think not. However, we have come across a website which is sure to assist you in achieving any goals you set. www.stickK.com  is  a site through which you can create a contract, pledging to achieve personal goals…. Losing weight? Quitting smoking? Cutting down on drinking? Avoiding sweets? Participating in a triathlon J LO style?

Lets be real here people we can’t all be like J Lo and have a trainer 24/7 nor can we dedicate copious amounts of time to working out so this site saves money and gives you the motivation with out employing a P.T.

You design your own contract details, then you tell as many people as you like and appoint a ‘referee’ to monitor your weekly progress! You can also bet on how likely you are to succeed – therefore making you try harder and if you fail…. the money you bet goes to charity. So watch out JLO we might all be running just behind you in the triathlon!

Happy goal setting! Soph xx

It’s no lie that it makes the day/week/month of a designer/publicist to see their brand’s clothing on the toast of the town. So you can imagine my excitment this morning when I came across this image of MTV’s own Ruby Rose sporting the stunning sequinned Salamanca dress by Melinda & Narina from their current Summer 09 Collection at last night’s 30 Days of Fashion and Beauty event. Needless to say I’ll be kicking off this weekend with a big smile on my face!

Get involved-

www.melindanarina.com.au

Monika xx

Once considered only as a form of vandalism, graffiti is fast becoming an art form in its own right. This art craze has recently stemmed from the growing popularity of infamous graffiti artist ‘Banksy’. While there is some uncertainty about his identity and personal details, Banksy has made a name for himself on the streets (and now in homes) all over the world as a result of his graffiti work. To some he is a genius, but to others he is simply a vandal….. You decide…..

Xx Tahlia

Critics of Crocs should be eating their words if a spread in September’s French Vogue is anything to go by. In an image obtained by the blog Gold Digger, shot by photographer Ryan McGinley, we see model Raquel Zimmerman wearing a pair of bright orange crocs which are highlighted beautifully amidst the stark industrial setting. If they are good enough for the French brand of the iconic fashion mag, headed up by Carine Roitfeld, then who are we to say they are not, if you pardon the pun, in vogue?

Sarah Ayoub x

Are you:

·         Hungry?

·         Proactive?

·         Dynamic?

·         Energetic?

·         Creative?

Then keep reading…

It doesn’t happen often but today’s the day we have started our hunt for the newest ‘Betty’….. We are seeking an experienced Account Manager to join our team. Working across a variety of big name accounts including fashion, beauty and lifestyle- your day to day activities will include account management and client liaison, media relations, writing and distributing press releases and news snippets, event co-ordination, media showings and leveraging all possible opportunities for your clients.  

You must be confident and willing to learn. A team player who thrives in a fast paced environment, you will be creative and have the ability to come up with imaginative ways to generate media coverage. Efficient, with excellent attention to detail and organisational skills, you will also be personable and committed with a sense of humour, and be bursting at the seams with passion and excitement.

Requirements

- Established media contacts with a solid understanding of, and good relationships with, all media -magazines, newspapers, TV/Radio Broadcast and Online on a national level.

- At least 2 years PR agency experience

Do you have ‘seeing eyes’ and want to deliver the best results possible, above and beyond your client’s expectations every time?

Then apply today- show us what you’re made of……

The Chief Betty, RJ X

Hit me with your CV Fast: roxy@sweatybettypr.com

The more edge to your application the better… we don’t love pages and pages…..

Everyone loves a good fancy dress party, however the anticipation and anguish of coming up with that perfect outfit is even more daunting than trying to find something to wear to a wedding! What you choose to dress up as is often judged as a direct indication of what kind of person you are and trying to walk that fine line between smutty and dowdy is near impossible. The perfect outfit has to be clever, original and sexy (without being trashy) and there is no point attacking it half heartedly as you just end up looking like you are way too cool. On the other hand although those who go the whole hog in full gorilla suits are usually the life of the party it is definitely not the most effective way to pick up boys. If you are thinking of going down the road of no return and turning up as a naughty nurse/policeman/sailor/French maid/cheerleader/air hostess then think again as not only will you blend into a sea of other unoriginal women who misinterpreted “Fancy” dress as “A chance to get your tits and butt cheeks out” dress you will also spend the rest of the night putting up with drunk, slurring sledges of “Hello sailor!”, “You can arrest me any time”, “Let’s join the Mile High Club” and other much more crass and expletive harassments. Plus you also risk resembling the likes of our celebrity friends above who decided to choose sex(trash) appeal over class and are much more miss than hit. So in reality your weeks of scouring second hand and tacky fancy dress stores are largely wasted as it is almost impossible to go to a party dressed as Shrek and still look gorgeous or go as anything else that shows a bit of flesh and not have your reputation ruined. Well that is what I thought until I stumbled across www.costumebox.com.au. Forget trying on hundreds of musty smelling costumes that you know where not only worn by a million other sweaty people before but probably had beer spilt all over them and may well have been thrown up in – you can now buy your very own costume and its only a click of your mouse away. They have over 1400 costumes to choose from that get delivered straight to your door so there is no stress for you and they won’t put a dent in your credit card bill either! Successful fancy dress is all about staying classy and www.costumebox.com.au makes it easy.

Clare xxx

A couple of months ago we all wanted to get the look from the Sex and the City movie, however trends come and go, so it’s no surprise that there’s a new trend flooding the shops. The must-have look right now is straight from the movie ‘The Edge of Love’ (starring Sienna Miller and Keira Knightley). Think floaty tea dresses and pretty florals, mixed with gumboots and cool fedoras.

Life was imitating art recently when Keira Knightley and Sienna Miller wore ‘The Edge of Love’ look to the premiere of their new film and they have been sporting the look ever since! Sienna is an obvious fan of the trilby and fedora, wearing it in the movie and at any event she attends! To get her oh-so-cool look, Goorin Brothers’ range of fedoras and trilbys have got you covered! www.goorin.com

Xx Tahlia